Web surfers can now send virtual postcards of Pop Benedict XVI to their Facebook friends or follow the pontiff's travel in their iPhone.Under a papacy that has suffered communication woes, the Vatican is taking new, technologically savvy steps to bring its message to social networking sites and smartphones.
In it's first operation, the Pope2You portal gathered some 45,000 contacts and 5000,000 page views.
Also, a Facebook application that sends postcards with photos of pope Benedict and excerpts from his messages was used around 10,000 times, the head of the project said.
Available on the portal is an application for iPhone and iPod touch that gives surfers video and audio news on the pope's trips and speeches, as well on Catholic events worldwide.
The new website is the latest update in the Vatican's efforts to broaden the pope's audience and reach out to young people.
In January, Benedict got his own Youtube channel,which is now linked to the portal.
http://pop2u.net
http://www.vatican.va
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