The Messenger (or The Sacred Heart Messenger to give it is full title) is forsaking its traditional trademark red colour this month (October) and for the first time in its 121-year history is going pink to mark Breast Cancer Awareness month. The pink edition has a special focus on breast cancer and includes a feature article by Carita Kerr entitled “Me and My Cancer: A Personal Journey.”
Ten percent of all new postal subscriptions taken out in the month of October are to be donated to the charity Action Breast Cancer.
“The Messenger receives thousands of letters every month and many of those letters leave us in no doubt about the prevalence of cancer and in particular breast cancer in Ireland. So we wanted to signal our concern and show our readiness to help,” says John Looby, S.J, editor.
The magazine has been gradually contemporarising its appearance over the last 12 months with a revamped logo, and a fresher more accessible design to match the more contemporary tone of the articles.
The November edition launches a new food columnist, Clodagh McKenna and the December / January edition will announce the winners of The Messenger’s inaugural Children’s Art Competition to design The Messenger’s Christmas card.
The Messenger has its own in-house publishing facilities and recently took on the publishing/ printing and redesign of its sister publication An Timire, as well as other projects such as the printing of a prayer book for schools.
It manages its entire print process from design conception to published product, including advice on all aspects of print production down to suitable paper stocks, weights and binding, with an eye on the target audience.
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