A ruling by clothes retailer Gap Inc to ban the word ‘Christmas’ in its seasonal campaign has prompted calls for a boycott from the American Family Campaign.The AFA says that shoppers should take part in a limited two-month boycott of Gap and its related chains, including Old Navy and Banana Republic.
They said today that the boycott is part of their ongoing campaign to encourage businesses, communities and individuals to put Christ back in Christmas.
The boycott runs from November 1 through Christmas Day.
A spokesman said: “For years, Gap has refused to use the word Christmas in its television commercials, newspaper ads and in-store promotions, despite tens of thousands of consumer requests to recognize Christmas and in spite of repeated requests from AFA to do the same.
“Last year, Gap issued this politically-correct statement to Christmas shoppers: ‘Gap recognizes that many traditions are celebrated throughout this season and we feel it is important to display holiday signage that is inclusive to everyone’.”
But that did not satisfy the AFA who said that Christmas was more than a ‘winter holiday’.
“The Gap is censoring the word Christmas, pure and simple. Yet the company wants all the people who celebrate Christmas to do their shopping at its stores. Until Gap proves it recognizes Christmas by using it in their newspaper, radio, television advertising or in-store signage, the boycott will be promoted,” a spokesman said.
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