“NBC's ‘The New Normal’ is attempting to desensitize America and our children,” said the pro-family organization, One Million Moms. “It is the opposite of how families are designed and created. You cannot recreate the biological wheel.”
The group, which is a ministry of the American Family Association, is protesting the upcoming show, “The New Normal,” which is set to air in September on the Comcast-owned network, NBC.
The show chronicles the story of a gay couple that hires a surrogate to have their baby.
The NBC website describes it as “a fresh new comedy about the new normal family.”
“These days, families come in all forms - single dads, double moms, sperm donors, egg donors, one-night-stand donors,” proclaims the description. “It's 2012 and anything goes.”
The show has attracted the attention of the One Million Moms campaign, which works to defend children and family values from negative cultural influences, including vulgarity, violence and sexual immortality in entertainment media.
The organization is now encouraging its members to e-mail Comcast and NBC to voice their concerns about the show.
It also said that it plans to contact “any and all sponsors of this program if it is aired.”
“Let NBC know you and your family will not be watching the series premiere of ‘The New Normal,’” the group urged on its Facebook page.
“Let them also know you are prepared to join thousands of other voices in urging advertisers to place it on their ‘do not advertise’ list,” it added.
One Million Moms has previously worked to contact the advertisers of other shows that it deemed offensive, leading several of them to remove their ads.
The group said that a lack of advertisers due to efforts such as theirs contributed to the cancellation of shows including “Skins,” “The Playboy Club” and “Good Christians B-tches.”
Now, it hopes that thousands of concerned parents will speak out against a show that threatens to undermine family and desensitize the American public to sexual immorality.
“NBC is using public airwaves to continue to subject families to the decay of morals and values, and the sanctity of marriage in attempting to redefine marriage,” the group said.
“These things are harmful to our society, and this program is damaging to our culture,” it argued, adding that “[m]illions of Americans strongly believe that marriage should be between one man and one woman.”