Blog Action Day is an annual event that unites the world's bloggers in posting about the same issue on the same day. Our aim is to raise awareness and trigger a global discussion around an important issue that impacts us all.
Our Goal
First and last, the purpose of Blog Action Day is to create a discussion.We ask bloggers to take a single day out of their schedule and focus it on an important issue.
By doing so on the same day, the blogging community effectively changes the conversation on the web and focuses audiences around the globe on that issue.
Out of this discussion naturally flow ideas, advice, plans, and action.
In 2007 with the theme of the environment, we saw bloggers running environmental experiments, detailing innovative ideas on creating sustainable practices, and focusing their audience's attention on organizations and companies promoting green agendas.
In 2008 we covered the theme of poverty, and similarly focused the blogging community's energies around discussing the wide breadth of the issue from many perspectives and identifying innovative and unexpected solutions.
Last year, the conversation around climate change brought our voices around the globe to discuss an issue that threatens us all and mobilized tens of thousands of people to get more involved in the movement for a more sustainable future.
This year, with the theme of Water, we are eager to shed light on this often-overlooked topic.
Founding Story
Blog Action Day was founded by Collis & Cyan Ta'eed in the summer of 2007.
With the support of their team at Envato in Australia as well as numerous volunteers, they recruited thousands of bloggers to write about the issue of Environment on October 15, 2007 – making the first Blog Action Day an immediate and quite unexpected success.
In 2009, Collis & Cyan asked the team at Change.org, the world's leading blog network for social issues, to take over responsibility of Blog Action Day and expand its reach.
We were honored to accept the offer and are excited to be taking over the operations of Blog Action Day 2010.
Preparing for Blog Action Day 2010 has been a true team effort, and we would like to thank the many people who have made it possible, including Seth Brau for the Blog Action Day 2010 video and Audio Dregs for the music.