Posters
featuring a "baby scan" of Jesus with a halo are to appear at bus stops
and on billboards to remind people of the real message of Christmas, a
Christian charity has said.
Adverts carrying the words "He's on His
Way - Christmas starts with Christ" will be displayed at locations
around the country until December 27, ChurchAds.Net said.
The
charity, previously known as the Churches Advertising Network (CAN),
said the poster campaign will be accompanied by two 30-second radio
adverts to run on national and some local commercial stations, "telling
the Christmas story in a modern setting".
One takes the form of an airport announcement and the other an answerphone message from Joseph.
Spokesman
Francis Goodwin said: "The adverts have a powerful image with eight
words that manage to communicate the unique combination of humanity and
divinity that Jesus represents.
"This is a celebration of his
birth and our objectives are simply to help people focus on the
Christian message and story of the nativity."
Church groups and
individuals have been buying poster sites through the internet and
donating to the national campaign, which aims to display the advert on
2,000 billboards.
Mr Goodwin added: "At the moment we have funds
for about half of the campaign but donations and bookings are still
coming in and we are still hoping to hit our ambitious target.
"In
addition to the paid-for media we have also distributed 40,000 A3
window posters via The Universe newspaper and have radio adverts running
on commercial stations nationally.
"This will be a very visible and audible campaign."
SIC: BT/UK
