Thousands of euro worth of presents have been re-gifted by the people of Dublin in the past week.
Since New Year's Eve, staff at St Mary's Pro-Cathedral have been collecting unwanted presents, after encouraging people not to exchange them and instead give them to Crosscare, the social care agency of the Archdiocese of Dublin.
The organisation's annual appeal began in 2006 and every year people have offered contributions for redistribution.
The charity will today begin handing out items to struggling families, young people living on the margins and the homeless.
Fr Damian O'Reilly, administrator in the Pro-Cathedral, said they were delighted to be able to facilitate this incredible appeal, which every year resulted in those most in need receiving some cheer.
"This simple scheme allows Crosscare to give a gift to someone in their services who would not normally receive one," Fr O'Reilly said.
Surplus gifts will be sold in Crosscare's Blanchardstown service, with the money given back to the homeless services for essential supplies.