Tuesday, September 15, 2009

Dioceses plan media blitz

Up to a dozen Catholic dioceses from Providence, Rhode Island to Sacramento, California are planning to launch a media blitz inviting inactive Catholics to return to their religious roots.

The Boston Globe reports that Sacramento diocese and nearly a dozen others are preparing to air several thousand primetime TV commercials in English and Spanish, inviting inactive Catholics to return to their religious roots.

In addition to Sacramento, dioceses in Chicago, Omaha, Providence, and four other cities will launch the "Catholics Come Home'' advertising blitz during Advent, the period before Christmas.

Four more dioceses will follow during Lent next spring.

"I'm hoping that a significant number of people will give us another look," Sacramento Bishop Jaime Soto said of the campaign.

"Many Catholics have a sense of believing but not always a sense of belonging."
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