Having a Catholic presence online
isn't enough for effective evangelization, the Vatican said.
The church
must develop "a new way of thinking" in order to find ways that engage
and help people meet Christ, it said.
The Pontifical Council for Social Communications announced Sept. 29 that
Pope Benedict XVI had chosen "Social Networks: Portals of Truth and
Faith; New Spaces for Evangelization" as the theme for World
Communications Day 2013.
The pope chose the theme in the context of the Year of Faith and amid fresh calls for launching a new evangelization.
The digital environment represents new missionary terrain, given that
"technology has emerged as part of the fabric of connectivity of human
experiences," including how people build relationships and seek
knowledge, the social communications council said.
Therefore the church needs to ask: Can technology and digital
environments "help men and women meet Christ in faith?" the announcement
said.
"It is not enough to find an adequate language, but rather, it is
necessary to learn how to present the Gospel as the answer to that basic
human yearning for meaning and faith, which has already found
expression online," it said.
The new approach will require a new way of thinking because "it is not
simply a question of how to use the Internet as a means of
evangelization, but instead, (one) of how to evangelize in a context
where the lives of people find expression also in the digital arena,"
the council said.
The church needs to pay special attention to social networks not only
because of their enormous popularity, but because they are places "which
privilege dialogical and interactive forms of communication and
relationships," it said.
Most dioceses will celebrate World Communications Day 2013 on May 12,
the Sunday before Pentecost. The Vatican will release the pope's message
for the observance Jan. 24, the feast of St. Francis de Sales, patron
of journalists.
The day's theme is announced every year on Sept. 29, the feast of the archangels Michael, Gabriel and Raphael.