Friday, September 27, 2013

Whatever next? A cologne named after the pope


http://www.ucanindia.in/uploads/news/2013/9/1380006519.jpgPope Francis' personality has been encapsulated in fragrance form with the release of a pope cologne by Excelsis Fine Fragrances. 

CEO Frederick Hass founded the company in 2005, after obtaining a recipe for Pope Pius IX's cologne, and has gone on to create other papal scents like "Benedictus" in 2006, and now "Francis."

But what does the pontifical scent smell like? Hass told the Christian Post that he tried to evoke Pope Francis' "humble and down to earth" character with the cologne, which mainly consists of bergamot and sandalwood. 


"I didn't want to get anything too flashy," Hass explained. "So I wanted something subtle and dignified and relatively simple."

A press release from Excelsis stated that the new cologne was created in response to popular demand. 


On the response, Hass commented, "We are hearing words like 'gentle,' 'simple,' 'warm,' 'pleasing' -- and even 'heavenly' -- used to describe the new fragrance. These are precisely the terms used by the media and the new Pope's close associates to describe His Holiness' own character traits and personal demeanor."