The suggestion the Pope could marry two men was too rich for one complainant. But A Fouhy, who argued the Powershop advertisement featuring the former Pope Benedict XVI marrying two men was offensive to Catholics, has been told by the Advertising Standards Authority it has no grounds to proceed with his complaint.
Mr Fouhy argued the billboard advertisement mocked Catholics' faith and was disrespectful, particularly given Benedict XVI's recent resignation.
He said the ''same power, different attitude'' tagline was misleading, because the Pope could not change his attitude for things that are Catholic dogma.
The ASA chairwoman pointed out the billboard clearly referred to the marriage equality bill - then before parliament and passed in Parliament - which the Catholic Church opposed.
The chairwoman also said the billboard was installed in December, months before the Pope's resignation, meaning there could have been no disrespect intended.
''When considering the complainant's concern that the advertisement was misleading because the Pope was unable to change things what were Catholic dogma, the chairman said the tagline 'same power different attitude' was not meant to be taken literally but was a humorous and light-hearted way to advertise the company's philosophy,'' the ASA decision said.