Tesco has distanced itself from claims that it has withdrawn support for future London gay pride parades after pressure from conservative Christian groups.
The retailer said it was "fully committed" to sponsoring this year's festival but added it would be considering alternative projects in future years.
The Christian Institute organisation, one of the groups that has been critical of Tesco's decision to sponsor a family area at this year's parade, said on its website that the retailer had been forced into a rethink after a "storm of complaints".
However, Tesco said the campaign by some conservative Christian organisations had had no impact, adding that, as with all its charitable giving, its preference was to "support projects with practical benefits rather than events".
"Tesco supports a wide range of good causes and charities and is committed to tolerance and diversity," said a spokesman. "We strongly support our colleagues in Out at Tesco and will go on doing so beyond Pride 2012."
This year's pride event in London Pride is expected to be the biggest outdoor event in the UK, attracting more than 1 million people.
One of the organisers, Sharan Chaggar, said they were grateful to the supermarket for its ongoing support.
"We're excited to be offering the Tesco family area for the second time at WorldPride 2012. We haven't yet begun to look at funding beyond 2012."