An ice cream advert which showed a priest and a nun in a "seductive pose" was banned after readers complained that it was offensive, the Advertising Standards Authority (ASA) revealed today.Manufacturer Antonio Federici said the advert, which appeared in two magazines, was intended to portray the "forbidden Italian temptations" that its Gelato Italiano ice cream represented. It was intended as a "light-hearted, tongue-in-cheek portrayal".
Demeaning
But 10 people complained to the ASA that the advert was offensive.
They said it was demeaning to people who followed a "religious vocation".
The ASA announced today that the complaints had been upheld and banned the advert from future use.
"The ad played on the theme of giving into temptation but stopped short of showing the nun and priest kissing," the ASA said.
Antonio Federici had argued that there was nothing in the advert that would cause "serious or widespread offence."+++++++++++++++++++++++++++++++++++++++++++++++++++
Disclaimer
No responsibility or liability shall attach itself to us or to the blogspot ‘Clerical Whispers’ for any or all of the articles placed here.
The placing of an article hereupon does not necessarily imply that we agree or accept the contents of the article as being necessarily factual in theology, dogma or otherwise.
Source (EH)
SV (3)